Marketing

Blog items from Hot Pyjama, a Christchurch marketing company.

When business is brisk it is tempting to put aside business planning and marketing as you focus on meeting the demands of your clients.

When boom times turn to bust (as we’ve seen recently) and you haven’t got a plan in place for positioning your company ahead of your competitors, you could pay a hefty price for having neglected your own business’ needs.

Part 1: Websites

If you haven’t already done so, now is the time to be planning your marketing projects for 2010. But the very first thing you should do is review your existing tools and find out:

1. Register your domain name yourself

It is easy to do and can avoid lots of headaches should you ever wish to part company with the person or company who registered the domain name on your behalf and may hold all the information. This way all communications regarding your domain name will go straight to you, rather than someone else, and there is less chance of loosing the domain name because someone forgot to pass the renewal notice on.

At Hot PJ we hear a lot of disturbing stories from website owners who have been left high and dry by their developers, often with little understanding of how their site works or how well it is performing.

Attracting visitors to a website can be a bit of a mystery for many website owners.

Passionate hunter and skilled farmer all in one?
This is a great opportunity to really make your mark!

  • Small funky inner-city design studio
  • Flexible hours to suit your lifestyle
  • Competitive package for the right candidate

Hot Pyjama Productions is a well established design studio located in central Christchurch. We are currently looking for a Business Development Manager to join our small team and help us create more magic.

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