GigaOm

If you want to lock customers into your service, get ready to hand them the keys to their data. That was the point hammered home in a talk today at GigaOM’s Structure conference that included SugarCRM CEO Larry Augustin, Eucalyptus Systems CEO Marten Mickos and Kim Polese, founder and CEO of SpikeSource. ugustin described a scenario where this would matter in the marketplace. “If all your data is at one place in the cloud, and all of a sudden that data goes away,”