BrainSell and SugarCRM will take attendees through a whirlwind session of social media marketing. Speakers will evaluate the usefulness of "hot social media sites" and discuss how exactly these tools can increase business visibility, lead generation and sales. Dharmesh Shah, Chief Technology Officer & Founder of HubSpot and co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs, will present the keynote and offer a book signing in the afternoon.