The first, a large manufacturer of industrial equipment with about $650 million in annual revenue, is using SugarCRM to push critical customer information to its far flung salesforce. They’ll also use Sugar for traditional sales opportunity management functions like keeping up with their sales pipeline, but the real value of the system will be a tight integration with their ERP system, which is closed and difficult to use. By linking it to SugarCRM, sales reps will be able to view and act on customer order histories, order status information, inventory levels, and customer payment data.