12 Publishing Execs Identify the Technologies Making the Biggest Difference
We’ve implemented a CRM solution for the application process called SugarCRM that is basically managing all of our outreach in terms of generating applications for it. In the past, it was managed more informally through a collection of spreadsheets among our staff of 10 or 15 outreach specialists. Now, we’re tracking all of our efforts and the application data for each company, which enables us to do a bunch of things. For example, we have a clear record of every time we’ve touched one of these applicants or leads.
I have over fifteen years experience in systems and network configuration and support. For most of that time I have been working with Open Source Software, and believe that Open Source software provides the best solutions for business, educational and personal use.